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Media Impact: An Introduction To Mass Media Shirley Biagi

Media Impact: An Introduction To Mass Media

Shirley Biagi

Published
ISBN : 9780534162429
Paperback
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 About the Book 

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to todays converged mass media-its industries and support industries, as well as the legal, ethical, social, global, and technologicalMoreConsistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to todays converged mass media-its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insiders look at what its like to work in each industry. The new edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter- enhanced chapter review materials, including new Critical Questions- an extensive online media careers guide- and an entirely new collection of video clips with critical viewing questions.